Last updated: December 9, 2025
Rally Us is operated by mad concepts llc ("we," "our," or "us"). We operate the rally-us.com website and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
We use your information to:
Rally uses artificial intelligence (AI) to enhance the challenge experience. This includes:
AI-generated content is based on information you voluntarily provide. You can control what lore is shared with your group through your group settings.
We retain your personal information for as long as your account is active or as needed to provide the Service. You can request deletion of your account and associated data at any time by contacting us at privacy@rally-us.com.
Challenge submissions and group lore may be retained in anonymized form for improving our AI models, unless you request deletion.
We implement appropriate technical and organizational measures to protect your personal information, including:
No method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Depending on your location, you may have the following rights:
Request a copy of your personal data.
Request correction of inaccurate data.
Request deletion of your personal data.
Request your data in a portable format.
Object to certain processing of your data.
Withdraw consent for optional processing.
To exercise these rights, contact us at privacy@rally-us.com.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email, phone number, IP address | Yes |
| Personal Information | Name, phone number (CA Civil Code 1798.80) | Yes |
| Internet Activity | Browsing history, interactions with Service | Yes |
| Geolocation Data | General location from IP address | Yes |
| Audio, Visual, Electronic | Photos and videos you upload | Yes |
| Inferences | Preferences derived from usage patterns | Yes |
To submit a CCPA request, email privacy@rally-us.com with "CCPA Request" in the subject line. We will verify your identity before processing requests.
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
Rally is based in the United States. If you access the Service from outside the US, your data may be transferred to and processed in the US. We use appropriate safeguards for international transfers, including Standard Contractual Clauses where applicable.
For GDPR-related inquiries, contact us at privacy@rally-us.com. You also have the right to lodge a complaint with your local data protection authority.
The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at privacy@rally-us.com.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also send you an email notification.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
mad concepts llc